transgenic organisms essays

transgenic organisms essays Releasing a Transgenic Organism into Nature In the midst of our society's ever advancing biological technology, scientists have created a plant that is herbicide and pesticide resistant. The question of whether the public should have access to this controversial plant raised many bioethical questions. Farmers encouraged the sale of the plant because it would assist them financially and spare them unnecessary additional labor. They wouldn't have to worry about spraying their crops with herbicides and pesticides because the crops would already be equip to fight away bothersome weeds and pests. Environmentalists are split on the topic. Many strongly believe that the use of the transgenic plant in crops would greatly decrease the pollution that is typical of crops with "normal" plants. Whereas others feel that the plant should not be released into nature because it is believed that "mother nature" should be the only hand that regulates and advances the pace of nature. They are also nervous that possible cross-pollination between "normal" crops and transgenic crops could result in the production of super weeds that could rapidly spread. Leading to an ugly, very unwanted mess! Everything considered, I agree with most of the arguments both for and against the release of transgenic plants into nature. I believe that without taking a risk with our biological discoveries, our world will not evolve into something better; however, I also believe that before we expose the world to new technology, many tests and research should be performed to ensure that the product is safe for the environment, people, and animals. In a word, the only true solution to settle the dispute between the differing views on transgenic plants release into nature is compromise. ...

Top 7 Highest Paying Nursing Jobs

Top 7 Highest Paying Nursing Jobs So you want to be nurse. Or you are already working as one and are not feeling challenged enough. Or you’d just like to advance further in your career. Here are the top 7 highest paying nursing jobs  with some of the top salaries in each field:1. Nurse PractitionerYou’ll need more clinical training than a regular nurse, plus a master’s or doctorate degree, but your purview in the medical community would be so much broader. NPs function more or less as primary care physicians. You’d be able to order and interpret tests, write prescriptions, etc.If you’re super adept at patient care and a desire to be in a decision-making role, and you have a great head for medicine, this would be a great pick for you. And, you can make about $79k per year.2. Orthopedic NurseReally into all things musculoskeletal? This could be the job for you. You’d work directly with patients recovering from illnesses or injuries, and also help to educate their loved ones.Y ou’ll need to pass an ASN or BSN exam, plus the NCLEX-RN, but you can make about $81k per year. You’ll also have the option to pursue an additional certification from the Orthopedic Nurses Certificate Board.3. Pediatric EndocrinologyYou’ll need to be a licensed RN who is very good working with children, and then you’ll want to bone up on endocrinology a bit, but that’s easily done through job training, continuing education, and self-study, and you’ll expect to earn around $81k per year.4. Certified Nurse MidwifeA CNM doesn’t just deliver babies. CNMs counsel women throughout their entire reproductive lives. You’ll need a bachelor’s degree, plus you’ll have to pass a national certification exam and acquire a state license where you live, but this career can be quite rewarding. Expect to earn about $85k per year.5. Psychiatric NPIf you’ve got nerves of steel and plenty of compassion for mental illness, plus y ou already have what it takes to be an NP, this could be great specialization for you. It requires a great deal of preparation, beginning with an MS in Nursing with a psychiatry focus and becoming board certified, but the annual salary will be around $95k per year.6. Nurse ResearcherLove nursing, but no so great with patients? That’s okay! Work on the research side and focus more on data collection and analyzing. You’ll be making life better for both patients and your fellow nurses, but you won’t have to spend nearly as much time on your bedside manner.You’ll need an MS in Nursing, plus a PhD in Nursing, but then you can make up to $95k per year.7. Certified Registered Nurse AnesthetistThese are the big leagues of nursing. You’ll need at least 7 years of education to reach this level, but the compensation will be sweet- about $130k per year. If you’re already an RN, you’ll need an additional master’s in the subject, plus nation al certification and licensing, plus you’ll have to commit to at least 40 hours of continuing education every two years to keep your credentials.Don’t pick just based on salary. Really weigh your strengths and passions and then get ready to do the hard work involved in specializing as a nurse. Believe us, it will pay off.

Ethics in Management Essay Example | Topics and Well Written Essays - 1500 words - 2

Ethics in Management - Essay Example Decision making has been identified as one of the most valuable and crucial tools available to managers. The ability to make qualitative and productive decisions has been associated with successful management skills. Management is said to influence the organization’s ethical functioning by setting up priorities that lead to the ethical demeanor of the organization. Management must have the awareness and perception in making appropriate and precise ethical decisions. This can be achieved if decisions are based upon attaining goals and identifying the moral values of the organization. Managers also have to evaluate the effect of their ethical decisions on the vital interests of the business. The aim of this research paper is to analyze and evaluate the ethical decisions made by managers inside the international hospitality industry. The paper further identifies the core ethical values that are agreed by managers. It also discusses the influence and impression of these ethical de cisions on the various interests of the international hospitality industry. There is a strong relationship between management and ethics because this enables the creation of organizations where responsibility, integrity, honesty, and good governance are generated. Managers are geared towards achieving the goals of the organization through a process of dynamic and revolutionary concepts (Yeung 253, 2004). Responsible organizations can employ qualitative decisions that take into consideration the impact of their decisions. If these decisions are based on ethics than the various interests of the organization will also prosper. The local community will be empowered to have improved standards of living. The environment will be safeguarded by the practice of friendly policies and procedures. The international hospitality industry is faced with a number of issues that strongly determine their image and

Business strategy in global environment Assignment

Business strategy in global environment - Assignment Example The competitors in this market are holding their ground; they are trying very hard to slice of some customers from Fastway’s customer base, but so far, no competitor has been successful in accomplishing this objective. Even though the current operations of the company are redundant, but still the company has been very successful in meeting its customers’ expectations with significant ease. Nevertheless, the company cannot keep operating like this for too long and it will have to take initiatives to improve its current processes. Moreover, the company needs to decide whether it would use its strong capital base to expand into new market or if it will continue to serve in its current market. In this regards a decisive action is needs from the company’s management. Introduction: Tough economic climate has made it imperative upon companies to improve their operation methods, restructure their cost structure and identify new market segments, which the company can serv e profitably. In this regards, if a company wants to ensure its survival, it should start its operations in the global arena. A company by initiating its operations in the international arena can expand its customer base and take advantage of the opportunities presented by globalization. To reap the benefits of globalization, the company needs to adopt a global strategy. ... Part 1: Strategic Choices and Options for the Company Strengths, Weakness, Opportunities and Threats (SWOT) Matrix: Strength: The company was formed in 1983 in New Zealand, and is now the world’s largest franchise courier service company. The company’s management is renowned for coming up with exceptional company policies. Company’s internal structure, comprising of policies, procedures and staff is perfectly tailored to fit the requirements and expectations of local market. The company has a very strong organisational culture in place, which is perfect for handling any unprecedented circumstances in the company’s external and internal environment. The company is offering a product mix that is highly suitable to meet the needs of the local market. The company has strong brand equity in its local market. The company has strong infrastructure and is highly technology oriented; the company firmly supports innovation in its existing company processes. The comp any has a strong positioning statement to differentiate it from competitors operating in the market. The company has operational processes which enables it to deliver a package in a very quick time. This further leads to its name being synonymous to quick and timely delivery. The company has a strong capital base which allows it to maintain a large fleet in the marketplace. The company has a strong network of hubs, airplanes and trucks which allow it to offer fast track services. The company holds 50% of the market share of the parcels in the shipping industry. The company is firmly customer oriented and this fact is professed by means of its customer service.

Social Implications of Medical Issues Essay Example for Free

Social Implications of Medical Issues Essay Systemic Lupus Erythematosus (SLE) is an autoimmune disease that is primarily a disease of young women. The disease has a wide array of manifestations and can be fatal. SLE produces antibodies to the body’s own cells leading to full-body inflammation and tissue damage. The causes of the disease are unknown but have been linked to genetic, environmental, and hormonal factors. A patient with SLE may experience times of extreme illness and full remissions. The disease can affect joints, skin, brain, lungs, kidneys, and blood vessels. Common signs and symptoms of SLE are fatigue, pain or swelling in joints, skin rashes, and fevers. Multiple providers are required in treating lupus due to the number of organ systems and body areas involved. A diagnosis of SLE impacts hundreds of thousands of people each year. A diagnosis of SLE can impact a patient’s life physically, emotionally, and financially. There are numerous campaigns and programs available for those that have been diagnosed from self-management education of the disease and it’s symptoms to physical activity programs to improve the health and endurance of the patient. These programs offer evidence based interventions to help minimize the impact of SLE on a patient’s life. There are also numerous research efforts of the disease for the health care providers in better treatment of the disease and for the patient’s in coping with the signs and symptoms. The medical description of Systemic Lupus Erythematosus is an auto-immune disease of un-known cause. The disease affects multiple organs and causes multiple systemic symptoms. It is a very unpredictable disease; it can progress quickly or slowly and the experienced symptoms vary from patient to patient. The disease has no cure and may result in early death. Patients can live years in remission and manage their flare-ups with medications and medical care management. Falvo states that for patients, â€Å"The goal is to improve or maintain organ function and to prevent permanent organ damage. † (2009) The disease is not easily diagnosed. These patients tend to be young females and are more apt to be African American. The Lupus Foundation states on their website that, â€Å"Because many symptoms of systemic lupus erythematosus (SLE) mimic those of other illnesses, lupus can be a difficult disease to diagnose. (2012) Laboratory tests in combination of the patient’s physical signs and symptoms is how the disease of SLE. It is not common to make a diagnosis immediately. The Lupus Foundation also states on their website that, â€Å"More often than not it is a diagnosis that evolves over time, leading towards more certainty that a person does or does not meet the criteria for a diagnosis of lupus. (2012) The American College of Rheumatology (ACR) developed a list of 11 common measures to assist is the diagnosing of SLE. According to the ACR if a patient is currently experiencing or has experienced at least four from the list there is a strong chance that the patient has lupus. Some of the most common and apparent symptoms that the patients experience are â€Å"butterfly† rashes (over the nose and cheeks) and joint discomfort. Another common symptom that is experienced is chronic and extreme fatigue. The ACR gives a comprehensive list of the symptoms including, rash, photosensitivity, oral ulcers, arthritis, serositis (inflammation of the linings around the heart and lungs), kidney disorder, seizures, anemia and a compromised immune system. Patients with SLE may also experience fevers over 100 ° F and hair loss. The impact on the body areas and organ systems is a slow process but, is very destructive. Being that systemic lupus erythematosus is an auto-immune disease that creates antibodies against the bodies own cells and causes inflammation and tissue damage. It has an impact on the body as a whole and is eventually fatal. The number of cases each year is, â€Å"†¦difficult to obtain because onset is difficult to determine (non-specific symptoms and signs) and the required, resource-intense studies are done in small areas. (CDC, 2012) It is also stated that case estimates range from 1. 8 to 7. 6 per 100,000 people in various parts of the United States. Systemic lupus erythematosus has a high mortality rate when compared to other rheumatic type conditions. The Centers for Disease Control and Prevention lists on their website, â€Å"From 1979 to 1998, the annual number of deaths with lupus as the underlying cause increased from 879 to 1,406. Crude death rates increased with age (35% were in 15-44 year age group), among women (5x higher than in men), and among blacks (3x higher than in whites). Death rates were highest and increased the most over time among black women aged 45-64 years. † (2012) The deaths mainly occurred when a patient was experiencing active disease and went into organ failure. Usually, failure of the kidneys and/or the heart were the main contributors to the deaths. The treatments can often result in extreme side effects. A common treatment involves the use of immunosuppressive drugs that may cause reproductive issues. This often causes compliance issues with the treatment plans and exacerbation of symptoms. Psychosocial challenges that patients with systemic lupus erythematosus experience come into effect at different stages of the disease. Patients with SLE often do not have apparent symptoms that can be seen by others. The Lupus Foundation states, â€Å"†¦because you may not have any visible signs of disease, the people around you may not realize how much discomfort and pain you are experiencing, or they may not know that you are sick at all. † (2012) That makes it difficult for patients to explain that they are ill or to receive the needed support from family, friends and co-workers. After the initial diagnosis, people surrounding the patient may be supportive but, as time goes by, those people may show annoyance and/or irritation to symptoms of fatigue and pain. There is also fear experienced by the family that they will lose their loved one to the disease. This can cause overly pampering and tiptoeing around the family member with systemic lupus erythematosus. This need for extra care can also cause feelings of guilt in the patient because the life that they and their family used to know has been adjusted around their condition. Spouses tend to have a very difficult time because the intimacy that was once shared can change dramatically. The patient’s self-esteem and body image can be challenged due to symptoms of skin rashes and lesions, hair loss and weight gain. Other symptoms such as joint pain and genital sores can cause intercourse to be painful. According to The Lupus Foundation, â€Å"if the frequency and pleasure of intimacy and sex fade, the partner without lupus may feel hurt and confused, or even resentful and angry. (2012) This would make it frustrating for both partners because the relationship that had been is now something very different. Patients with systemic lupus erythematosus are often able to continue working. The Americans with Disabilities Act passed in 1990 has helped many patients diagnosed with debilitating conditions. The Lupus Foundation comments that, â€Å"Many people with lupus are able to continue to work, although they may need to make changes in their work environment. Flexible work hours, job-sharing, and telecommuting may help you to keep working. It may be helpful to begin to make such arrangements soon after you have been diagnosed with lupus. † (2012) The fatigue and hospitalizations are the symptoms that would effect work attendance more than other symptoms of the disease. There are successful community based programs developed for patients with SLE. Self-management education is on the most important areas to focus on with any chronic condition. Teaching patients to be compliant and an active participant in their own care is extremely important in the success of the treatments. The availability of the internet has allowed patients to educate themselves and research treatments and be actively involved in support groups. The positive impact of self-education is shown in the improvement of treatment outcomes and those diagnosed with SLE are able to live longer and more normal lives. According to The Lupus Foundation, â€Å"We now know more about lupus than ever before. Dedicated researchers are on the brink of significant breakthroughs in the underlying science of the immune system, while public awareness and understanding continue to grow. Improvements in diagnosis, a greater understanding of how medications can work together to control symptoms, and increased knowledge of the effects of the disease have allowed better management of lupus over time. Today people with lupus are leading healthier lives and living longer than at any time in history. † (2012) According to the CDC, â€Å"Long gone are the days when health care providers told people with arthritis to â€Å"rest their joints†. 2012) Physical activity programs have become a very important part of treatment plans that providers put in place for their patients with SLE. Increasing strength and stamina has shown to improve the body’s ability to adjust to arthritis and joint conditions. Building up cardiovascular strength and muscle strength also helps with pain control. The CDC also states, â€Å"Scientific studies have shown that participation in moderate-intensity, low-impact physical activity improves pain, function, mood, and quality of life without worsening symptoms or disease severity. (2012) Patients with SLE tend to experience the most pain from joint and arthritis discomfort therefore becoming and remaining physically active is an effective form of treatment of the symptoms of the disease. A research project concerning SLE is the study of the role of antibodies in cognitive dysfunction in patients with SLE. The study reviewed the effects of SLE on the brain and the correlation of mild to severe cognitive impairment. There is a symptom that SLE patients experience called the â€Å"lupus fog† where the patients seem dizzy and confused. The purpose of the study is, â€Å"The primary objective of this study is to evaluate the association between cognitive dysfunction and serum anti-pentapeptide Ab. Magnetic resonance imaging (MRI) will be performed for evaluation of potentially confounding central nervous system (CNS) disease such as cerebral infarction, and of blood brain barrier breakdown by employing gadolinium enhancement. Furthermore, in participants who agree, a lumbar puncture will be performed and cerebrospinal fluid will be obtained for preliminary evaluation of the intrathecal levels of the anti-pentapeptide Ab associated with cognitive dysfunction. If the anti-pentapeptide Ab is associated with cognitive dysfunction, therapeutic interventions via NR2 receptor blockade or the blockade of the anti-pentapeptide Ab may be considered in a future study. † (2008) They are hoping to find the connections to the cognitive dysfunction so that they are able to treat these symptoms of SLE. Systemic lupus erythematosus patients have not had many new treatment options. According to The Lupus Foundation, â€Å"There have been no new treatments for lupus in the past several decades until the 2011 FDA approval of belimumab. † (2012) MedicineNet. om explains belimumab as a synthetic injectable antibody that blocks the autoimmune attack of the body on itself. It helps fight the disease and all of the debilitating symptoms. It is said that, â€Å"belimumab-treated patients experienced less activity of their SLE than those who received other SLE therapies. † (2012) The best interventions to assist in minimizing the impact of the illness is exercise and compliance with the medical plan put in place by the health care provider. The research performed for this paper shows that most SLE patients become less active and do not want to adhere to the medical plans that they should follow. Patient education is key in getting SLE patients to follow their medical regimen. Studies have proven that exercise is an excellent way to control pain and deal with the symptoms of the disease. The more education and support that the provider pushes their patients to seek the better off the patient will take care of themselves. Self-education makes the patient feel that they have a vested interest in the management of their care. They will not just depend on the provider and their care givers to make everything happen as it should. They will not just depend on medications to heal. They will help to mentally prepare themselves for their life with SLE. In conclusion, patients with SLE should understand the psychosocial aspects of their condition and help to educate their spouses and family in what to expect to happen during their lifetime. Patients should adhere to the medical plans put in place by their health care providers and educate themselves in all of their treatment options. The more educated a patient becomes about their condition the more they can assist their own bodies in dealing with the symptoms it experiences mentally and physically.

Dependent Personality Disorder Essay -- essays research papers

A Psychological Aspect of Susan Smith: Dependent Personality Disorder   Ã‚  Ã‚  Ã‚  Ã‚  On October 25, 1994, Susan Smith drowned her two sons, Michael and Alex, in the John D. Long Lake in Union County, South Carolina. For nine days she lied about knowing where the boys were. On November 3, she confessed to the killings and would soon go to trial. Susan’s defense team hired a psychiatrist to conduct a psychiatric evaluation of her. She was diagnosed as having dependent personality disorder. He described her as a person who â€Å"feels she can’t do anything on her own†. â€Å"She constantly needs affection and becomes terrified that she’ll be left alone† She was only depressed when she was alone. The psychiatrist studied her family history and concluded that based on her family history and his interviews with her, Susan had a tendency toward depression that began in her childhood. Susan’s attorney argued that his client was psychologically destabilized by a lifetime of betrayal. A father who killed himself when she was just six, a stepfather who sexually molested her as a child, a husband who cheated on her and a boyfriend who toyed with her affections (Pergament).   Ã‚  Ã‚  Ã‚  Ã‚  Her boyfriend testified that â€Å"the pleasure she got from sex was not physical pleasure, it was just in being close and being loved†. The psychiatrist testified that Susan had sex with four different men during the six-week period leading up to the murders and she had begun to drink heavily during this time (Pergament). Alcoholism is a component of dependent personality disorder.   Ã‚  Ã‚  Ã‚  Ã‚  After only four days of testimony, the defense rested its case. Susan was charged with two counts of murder and sentenced to life in prison with the chance of parole in 30 years, the year 2025.   Ã‚  Ã‚  Ã‚  Ã‚  Dependent personality disorder is an inability to function without significant reliance on a forceful or dominant person providing direction. Individuals diagnosed with dependent personality disorder are usually quiet, and needy for attention, valuation, and social contact. Lack of self-confidence and relying on others are typical. Threatened with solitude or separation, a dependent disorder person may panic  Ã‚  Ã‚  Ã‚  Ã‚  with feelings of profound helplessness (Gillihan). The person may be convinced that he/she is incapable... ...ost effective in treatment (Gillihan).   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, The National Mental Health Association suggests that: There are many types of help available for different personality disorders. Treatment may include individual, group, or family psychotherapy. Medications prescribed by the patient’s physician may also be helpful in relieving some of the symptoms of personality disorders including problems with anxiety and depression. References American Psychiatric Association (1994). Diagnostic and Statistical Manual of Mental Disorders: DSM-IV. (4th ed.). Washington, DC: Author Bornstein, Robert F. (1993). The Dependent Personality. New York: Guilford Press Gillihan, Lori. (n.d). Dependent Personality Disorder. Retrieved March 1, 2002, from http://cstl-coe.semo.edu National Mental Health Association. (n.d.). Personality Disorders. Retrieved from http://www.nmha.org Pergament, Rachel. (n.d.). Susan Smith: Child Murderer or Victim? Retrieved March 1, 2002 from http://www.crimelibrary.com Rey, Joseph M. (1996) Antecedents of Personality Disorders in Young Adults. Psychiatric Times, 13 (2). Retrieved March 1, 2002, from http://www.mhsource.com

B. F. Skinner and Behavior Conditioning

Behavior conditioning is viewed as a significant psychopathological influence that extends beyond the concept of psychoanalysis and sexual psychology. Burrhus Frederic Skinner (1904-1990) considers the concept of conditioning as comprehensive type of learning wherein behavioral changes are manipulated rather than intrinsically stimulated. According to the article of Moore (2002), behavior conditioning of Skinner gives rise to two primary components: (1) the biological foundation of behavior manipulation through hormonal systems and other physiologic relations (e. g. neurologic functioning, genetic relationships, etc.), and (2) the occurrence of the behavioral event. Behavior conditioning is the indirect manipulation of activities in order to elicit a behavioral response or behavioral pattern. B. F. Skinner’s idea of behavior conditioning revolves in his concept of Operant Conditioning, which is a type of learning process wherein stimulation of behaviors illicit behavioral modi fications. According to the article of O’Donohue and Plaud (1994), Skinner’s behavioral conditioning involves a mutual relationship between the strengthening and weakening effects rendered by environmental consequences.The mutual relationship between (1) reinforcement and (2) punishment is directed by a stimulus control. According to B. F. Skinner, â€Å"human behavior is not a simple machine-like product of a stimulus, but is something dynamic, changing and in flux, as the environment is in influx†. Behavior conditioning of B. F. Skinner, indeed, constitutes environmental reinforcements and punishments that set the behavioral trends of a human being. Discussion Behavioral ConditioningThe psychological activities fostering behavior in an individual are said to be dynamic, ever changing and mutually linked with the external forces of the human environment. Skinner has observed early on that a large part of our behavior is not automatically elicited by an uncondit ioned stimulus. According to Moore (2002), the concept of behavioral conditioning is associated to the process of survival wherein a human being is directed to a specific pattern of behavior in order to foster adaptation towards the changing environment.Skinner’s operant conditioning can be viewed as a diverse behavioral process that evolves and influences the individual's survival during its lifetime by facilitating the adaptation towards the environment (Moore, 2002). The consequence behavior is the result of the individual’s way of adaptation towards the environment. In the process of the individual’s adaptation, the â€Å"environment in turn acts back on the behavior and on the individual: both are changed as a result of reciprocal behavior-environment interchange (Skinner, 1953)†.According to Burgess (1997), Skinner’s idea of behavior conditioning comprises of three perceivable components that explain to the process of behavioral modification. These elements are (1) the inner activities of behavior, (2) nature of inner behavior, and (3) the role of the environment. Inner activities include the cognitive processes and activities (e. g. thinking, problem solving, decision-making, etc. ) that an individual performs prior to the adaptation of behavior.Meanwhile, the nature of inner behavior is assessed whether the individual’s behavioral change is due to the evolution of society or external environment (phylogenetic) or genetically acquired (ontogenetic). Lastly, the environment facilitates the learning atmosphere that reinforces the permanent change of behavior in the individual (Burgess, 1997). In application of this theoretical proposition, the behavioral transformation of 12-year old that initiates a bullying behavior at school is first established by an inner assessment of self and environment.The child analyzes the capacity of his strength over the others in the class, and then further internalizes the nature of his preferred action. Reinforcers of this behavior can either be other classmates influencing him to bully others or his intrinsic psychological desire to bully others. In a well-appropriate environment where the subject is regarded as the strongest, the chance of producing a bullying behavior to 12-year old boy is more likely (Burgess, 1997; O’ Donohue and Plaud 1994).As for the analysis above, behavior conditioning is therefore affected by three major components, namely (1) the inner self, (2) the environment and (3) the process of behavioral adaptation. However, according to Moore (2002), another contributing factor to consider is the biological foundation of behavior. In Moore’s (2002) argument derived from Skinner’s behavioral conditioning, the influence of hormonal and genetic compositions is another perspective of behavior modifications.â€Å"The science of behavior is concerned with behavior directly selected according to phylogenic contingencies, via inherited genetic mechanisms (Moore 2002)†. The contributions of genetics to causal behavioral events are said to be due to the sensitivity of nervous function to environmental stimulation. Skinner suggests that some behaviors dominating in an individual are not externally fostered, rather elicited only by the environment or other forms of reinforcements (Moore 2002). Components of Behavior Conditioning B. F.Skinner’s view of behavioral conditioning comprises of diverse factors, specifically (1) the material environment during the lifetime of the individual organism (Moore 2002), (2) inner activities and nature of a behavior – phylogenetic (Moore 2002; Burgess 1997), (3) the Gene-Behavior relationship (Moore 2002), and (4) the reciprocal behavior-environment interchange (O’ Donohue and Plaud 1994). In these four contributing factors of behavior conditioning, Skinner, in his operant conditioning, has proposed two essential balancing components: (1) positive reinforcements (rewards), and (2) negative reinforcements (punishments).Operant conditioning involves the functional relationships between behavior events and environmental events. Consequent behaviors can be demonstrated by systematic and controlled changes in the environment. To Skinner, â€Å"there are three-term contingency that exemplifies the relationship among antecedents, behavior and consequences. † Most activities that human beings perform socially provide the context for other people to react according to these activities in one way or another; thereby, initiating consequences of behavior.Such principle is also true in terms of physical environment through the presence of reinforcements, specifically reward systems and punishments. According to Skinner, â€Å"behavior is governed to some degree by reinforcement, which can be organized in endless variety of ways according to reinforcements and punishments. † In addition by Moore (2002), reinforcements largel y depend on the environmental settings and the behavioral nature present in the individual. Negative and positive reinforcements act as the behavior leverages that manipulates an individual’s behavior.According to O’ Donohue and Plaud (1994), behavior conditioning and the basic elements of reinforcements and punishments are defined as the Law of Effect responsible for manipulating both desired and undesired behavioral practices. The main emphasis of behavior modification is to reinforce behaviors that are valuable, and negate those behavioral patterns that are not appropriate. In operant conditioning, the individual’s behavior operates on the environment and determines the occurrence of reinforcements as contingent to the behavioral conditioning.According to Moore (2002), reinforcements are interrelated to the individual’s survival and adaptation. â€Å"Operant conditioning occurs when the probability of a response in the presence of an antecedent stimul us increases because of the prior consequences of the response in the presence of the stimulus in question (Moore 2002)†. Skinner’s view of behavioral conditioning identifies covert, implicit or private events as contributing factors to the mutual relationship between stimuli and the influence on behavior response. Conclusion In conclusion of the study, B.F. Skinner in his idea of behavioral conditioning emphasizes behavior as a consequence of the relationship between environment and behavioral events. Conditioning behaviors is facilitated by manipulating the external reinforcements, specifically reward systems and/or punishments, derived from the different contributing factors. Behavior conditioning revolves in various contributing factors, namely (1) the inner and nature of behavior, (2) physical environment, (3) biochemical processes of behavior, and (4) reciprocal behavior-environment interchange.Consequent behaviors are product of the individual’s adaptation in his environment as a form of survival mechanism. References Jensen, R. , & Burgess, H. (1997). Mythmaking: how introductory psychology texts present B. F. Skinner's analysis of cognition. Journal of Psychological Record, 47, 221-227. Moore, J. (2002). Some Thoughts on the Relation between Behavior Analysis and Behavioral Neuroscience. Journal of Psychological Record, 52, 261-266. O'Donohue, W. , & Plaud, J. (1994). The Conditioning of Human Sexual Arousal. Journal of Sexual Behavior, 23, 221-228.

Go to Hell Essay

Introduction: 1. Problem Studied. Supervisors are not Using Software Base Company’s IJSFA System. This Software is for all Employees of GlaxoSmithKline for Reporting and monitoring. Supervisors are not much trained to use it and they are not award of the importance of IJSFA System. 2. Research Goals. To investigate about the reason that why majority employees are not using Compass IJSFA System. Preliminary Details: 1. Background Information on the Organization. Multinational Company Established in 2000. GlaxoSmithKline is a Public Limited Company and working in 358 countries. GlaxoSmithKline is Expanding by acquiring Local and Multinational Pharmaceutical Companies to expand. 2. Information on Structure, Culture and Management Philosophy. The Structure of Company is geographically distributed in all over Pakistan. Culture of company is very much professional, with people from different locations and countries. Majority management of the company is formal, there is a lot of audit for every step. 3. Perceptions Attitudes and Behavioral Responses. All employees of the company are empowered to take decision under the umbrella of company’s code of conduct. Employees are trained and get trained by company’s Academy, twice or thrice a year. Employees are positive towards company’s policies. 4. Literature Survey. GlaxoSmithKline is well reputed Multinational Pharmaceutical Company. It has quality assurance department in every segment of company. Employees of GlaxoSmithKline are motivated and positive towards fluctuations. 5. Theoretical Frame work. The relationship among reporting system, supervisors, time management and Training sessions are as follows: a. Reporting System is used by Supervisors to send information to Head office, as well as supervisors can also use this information as history experience. b. Time management to use reporting system is totally dependent on Supervisors because supervisors are mostly busy in field work where they cannot use internet service to use reporting system. c. Training sessions are always helpful for the Supervisors to manage time to use Reporting system and how to use it efficiently. d. Lack of interest is also a factor in supervisors, towards reporting system after busy field work. Relevant Theory: Pfizer Pharmaceutical faced this problem in 2007. They investigated that employees are not using IJSFA system because they unable to manage their time to use reporting system. They solve this problem by providing mobile internet devices to the employees so that they can report from field as well, there is no such need to go to internet clubs or office or home. They conclude that field force supervisors does not have much time to go office or home to use reporting system. 6. Hypothesis Formulated. Hâ‚’= SLI = SEI H1= SLI ≠  SEI H2= SNT = SNI Where, SLI = Supervisors has lack of interest. SEI = Supervisors cannot efficiently use reporting system. SNT = Supervisors are not trained to use Compass reporting system. SNI = Supervisors are aware of Importance of reporting system. Research Design: 1. Type and Nature of Study. Purpose of the study is to test the above mentioned hypothesis. This research is establishing group differences of different geographical locations of company. Minimal interference will be occur during research as it is a studying research. It will be an one shot time horizon research. 2. Sampling Design. This research is based on Area sampling and convenience sampling. Some statistical measures will also be used in it to prove our hypothesis or disprove it. From population of 142, 20 sample size is selected by using random no. table. 3. Data Collection Methods. A questionnaire of structured questions will be presented to some element and some of the questionnaire will be filled by phone interviews as they live in other cities or distant locations. 4. Data Analytic Techniques Used. Employees will be about their experience in company and also no. of training sessions attended, it will show their interest if they are trained then why not they are using it efficiently and if they are not trained then it may b the reason to prove our alternate hypothesis. Secondly, employees have to tell their priorities to look into their time management skill. They will be asked about some terms which are related to compass to recheck their command on Compass reporting system. Research Findings: Hypothesis Testing. 1. The data analysis shows that 70 percent of the employees are below 5 years of experience and they are facing problem in using reporting system and time management factor. 1. Secondly, 70 percent employees attended only 10 training sessions in their professional career which shows that they need more managing skills or they should be helped by company to efficiently use reporting system. 1. Lastly, 60 percent of the total employees are uncomfortable in using Compass IJSFA system because they are not having background from IT knowledge. Conclusions: Finally, it make us to conclude that our null hypothesis is proven wrong but alternative hypothesis is proven true i-e, SNT = SNI . Supervisors are not trained to use Compass reporting system which is the main fact. Supervisors are aware of Importance of reporting system because this reporting system is containing an unlimited data of customer feedbacks and customer profile. Recommendations: Mainly employees are having low grip on using Compass reporting system so they should be trained on urgently bases to get desired performance. There is a problem in time management by field force also. It should be solved if Mobile devices of reporting system should be provided to them to save their time.

Memory Memory and Short Term Memory Essay

Memory Memory and Short Term Memory Essay Memory: Memory and Short Term Memory Essay Types of Memory Plasticity: the brains ability to change as result of experience Plasticity is greatest during childhood However, plasticity persists throughout life It occurs by changing the pattern of connectivity between neurons Short term memory: memory for information currently help in current consciousness LIMITED CAPACITY Capacity of STM -this is also known as phonological memory it can be assessed using span tests Miller in 1956 suggested that span is 7 +/- 2 He denotes that these as meaningful chunks of information Capacity is not strictly related to meaningfulness of chunks because: Span length is lower polysyllabic words (skeleton, binoculars, etc) Span length is lower for phonologically similar words (map, cat, etc.) another thing that can influence span is the opportunity to rehearse the material span is reduced if participants are asked to silently mouth irrelevant speech while encoding a list This is known as: Articulatory suppression silently mouthing words while performing some other task. Developed by Baddeley Baddeley found that recall of word lists from STM is reduced for longer words and affected by articulatory suppression Span tasks involve two components: a phonological store and a rehearsal mechanism based on subvocal articulation that refreshes the memory store ALSO KNOWN AS: the phonological loop Articulatory suppression impairs the subvocal articulation that refreshes the memory store. How do STM and LTM interact? Atkinson and Shiffrin created the modal model of memory According to the MODAL MODEL information can only get into LTM, and get out of it again, VIA the short term system Model assumes that amount of time in STM predicts later learning STM is characterized as mostly verbal info. *** LOOK AT DIAGRAM IN BOOK -this model divides memory into very short-lived sensory registers a general purpose short-term store and LTM -HOWEVER, empirical memory does not support this model things don’t have to spend along time in STM for it to go to LT How it actually works! -STM is important for LTM BUT, contemporary components suggests that there are various components and each component is material specific Damage to a specific component will affect learning of that specific material rather than learning per se. -it has been suggested that there is a STM capacity for visuospatial information this suggests a role in visuospatial STM in long term learning of visual information Working memory: a system for the temporary storage and manipulation of information An extension of short term memory because you can manipulate info as well Emphasizes a wider role in cognition (reasoning, comprehension, etc.) WHEREAS, short term is often taken to imply a passive retention of material Thus, WM involves the retention and processing of info. In a limited capacity short-term store The prefrontal cortex (PFC) is responsible for refreshing info in the stores (rehearsal) –and manipulating that info E.g. using a list of #’s in STM to perform calculations In general, a network of regions are involved with conjoint activation of both frontal regions (involved in manipulating and retrieving information) and posterior regions (involved in storing of material). 1. Model of WM (Atkinson & Shiffron) Verbal memory vs. visuospatial memory a. Parts of STM that are specialized for these distinctions (mentioned above in STM section) The phonological loop and visuospatial sketchpad are known as Slave Systems a. Central executive = TRANSFERS/TRANSFORMS information from either the loop or the sketchpad Thus, the central executive coordinates the slave systems, and cognition in general, by retrieving things from memory, specifying task goals, and initiating and terminating cognitive routines It is the interaction between the flexible executive system and the more specific processing routines that is the ESSENTIAL characteristic of a WM. Now how long term memory

Treaty of Portsmouth

Treaty of Portsmouth The Treaty of Portsmouth was a peace agreement signed on September 5, 1905, at the Portsmouth Naval Shipyard in Kittery, Maine, United States, which officially ended the Russo-Japanese War of 1904 – 1905. U.S. President Theodore Roosevelt was awarded the Nobel Peace Prize for his efforts in brokering the pact. Fast Facts: Treaty of Portsmouth The Treaty of Portsmouth was a peace agreement between Russia and Japan, brokered by the United States. It put an end to the Russo-Japanese War, fought from February 8, 1904 to September 5, 1905, when the treaty was signed.Negotiations focused on three key issues: access to Manchurian and Korean ports, control of Sakhalin Island, and payment of the financial costs of the war.The Treaty of Portsmouth led to nearly 30 years of peace between Japan and Russia, and earned President Roosevelt the Nobel Peace Prize in 1906. The Russo-Japanese War The Russo-Japanese War of 1904 – 1905 was fought between the Empire of Russia, a modernized world military power, and the Empire of Japan, a largely agrarian nation just starting to develop its industrial sector. Since the end of the First Sino-Japanese War in 1895, both Russia and Japan had clashed over their competing imperialistic ambitions in areas of Manchuria and Korea. By 1904, Russia controlled Port Arthur, a strategically important warm water seaport on the southern tip of Manchuria’s Liaodong Peninsula. After Russia helped put down an attempted Japanese coup in adjacent Korea, war between the two nations seemed inevitable. On February 8, 1904, the Japanese attacked the Russian fleet harbored at Port Arthur before sending a declaration of war to Moscow. The surprise nature of the attack helped Japan gain an early victory. Over the next year, Japanese forces won important victories in Korea and the Sea of Japan. However, casualties were high on both sides. In the bloody Battle of Mukden alone, some 60,000 Russian and 41,000 Japanese soldiers were killed. By 1905, the human and financial costs of war led both countries to seek peace. Terms of the Treaty of Portsmouth Japan asked U.S. President Theodore Roosevelt to act as the intermediary to negotiating a peace agreement with Russia. Hoping to maintain an equal balance of power and economic opportunity in the region, Roosevelt desired a pact that would allow both Japan and Russia to maintain their influence in East Asia. Though he had publicly supported Japan at the start of the war, Roosevelt feared that America’s interests in the region could suffer if Russia was driven out completely. Russian and Japanese diplomats seated at the negotiating table during the Portsmouth Peace Conference. Buyenlarge / Getty Images Negotiations focused on three key issues: access to Manchurian and Korean ports, control of Sakhalin Island, and payment of the financial costs of the war. Japan’s priorities were: the division of control in Korea and South Manchuria, the sharing of war costs, and control of Sakhalin. Russia demanded continued control of Sakhalin Island, flatly refused to reimburse Japan for its war costs, and sought to maintain its Pacific fleet. Payment of war costs turned out to be the most difficult negotiation point. In fact, the war had so badly depleted Russia’s finances, it would have probably been unable to pay any war costs even if required to do so by the treaty. Delegates agreed to declare an immediate cease-fire. Russia recognized Japan’s claim to Korea and agreed to withdraw its forces from Manchuria. Russia also agreed to return its lease of Port Arthur in southern Manchuria to China and give up its railroad and mining concessions in southern Manchuria to Japan. Russia retained control of the Chinese Eastern Railway in northern Manchuria. When negotiations stalled over control of Sakhalin and payment of war debts, President Roosevelt suggested that Russia â€Å"buy back† the northern half of Sakhalin from Japan. Russia flatly refused to pay money its people might see as an indemnity for territory their soldiers had paid for with their lives. After a lengthy debate, Japan agreed to drop all of its claims for reparations in return for the southern half of Sakhalin Island. Historical Significance The Treaty of Portsmouth led to nearly 30 years of peace between Japan and Russia. Japan emerged as the main power in East Asia, as Russia was forced to drop its imperialistic aspirations in the region. However, the agreement did not sit well with the people of either country. Postcard shows the building at the Portsmouth Navy Yard where the peace talks were held, the Hotel Wentworth, and flags of Japan and Russia, all superimposed on an American flag. Buyenlarge / Getty Images The Japanese people considered themselves the victors and saw the refusal of war reparations as an act of disrespect. Protests and riots broke out in Tokyo when the terms were announced. At the same time, being forced to give up half of Sakhalin Island angered the Russian people. However, neither the average Japanese nor Russian citizen was aware of how badly the war had damaged the economies of their respective countries. During the war and the peace talks, the American people generally felt Japan was fighting a â€Å"just war† against Russian aggression in East Asia. Viewing Japan as being fully committed to the U.S. Open Door policy of preserving the territorial integrity of China, Americans were anxious to support it. However, the negative, sometimes anti-American reaction to the treaty in Japan surprised and angered many Americans. Indeed, the Treaty of Portsmouth marked the last meaningful period of U.S.-Japanese cooperation until the post-World War II reconstruction of Japan in 1945. At the same time, however, relations between Japan and Russia warmed as a result of the treaty. While he never actually attended the peace talks, and the actual extent of his influence on leaders in Tokyo and Moscow remained unclear, President Roosevelt was widely praised for his efforts. In 1906, he became the first of three sitting U.S. presidents to be awarded the Nobel Peace Prize. Sources and Further Reference â€Å"The Treaty of Portsmouth and the Russo-Japanese War, 1904–1905.† U.S. Department of State. Office of the Historian Kowner, Rotem. â€Å"Historical Dictionary of the Russo-Japanese War.† The Scarecrow Press, Inc. (2006). â€Å"Text of Treaty; Signed by the Emperor of Japan and Czar of Russia.† The New York Times. October 17, 1905. â€Å"Partial record of Privy Council meeting to ratify the treaty.† National Archives of Japan. Figes, Orlando. â€Å"From Tsar to U.S.S.R.: Russias Chaotic Year of Revolution.† National Geographic.

Direct and digital marketing Essay Example | Topics and Well Written Essays - 1500 words

Direct and digital marketing - Essay Example st 10 years, usage of this technique has increased and the cause of this increase is; lower capabilities of mass marketing in targeting and segmentation of relevant audience as compared to direct marketing and technological advancement (Nash, Sabin, & Kornbluth, 2000).Direct marketing is about reaching directly to existing and potential customers. Direct marketers do marketing of their products by making phone calls and by sending e-mail messages. Direct marketing is always about using aggressive tactics. Direct marketers’ objective is to contact, place, offer, and make incentive-based information available to target markets (Chiang, Chhajed, &Hess, 2003). It is different from other marketing methods because direct marketers target selected individuals for sending information related to product and its new offerings and these people will be the respondents. Responses can be an inquiry, purchase, or referrals (Keilhacker, 2000).Dell Computers, Readers Digest, Amazon, Credit, an d Charge Card Companies and Time-Life Books are examples of direct marketing (Bird, 2007). Technological advancement is not a new chapter and is known by every organization and marketers. With the change of time and technology, marketing activities has also been changed. Technological advancement has a great impact on marketing activities. Direct marketing has become digital marketing, and people are much aware of their required products’ availability than ever. Everybody has access to the internet through personal computers, mobiles, tablets, and laptops. Customers can access their required information from anywhere in office, home, either outside of the country or even in far more villages. Direct marketers have an immediate response from their customers due to technological advancement. Credit and card charge companies are examples of advanced direct marketing; for example, when people make a purchase through cards their transactions are completed through the mail and the relation