Asian Human Right Records And Western Criticism Essay

Asian Human Right Records And Western Criticism - Essay Example It depicts the human rights record of United States and Western Community as entire and their job towards harmony, security and human rights. Asia is a nation of stunning family of methods of reasoning and customs dependent on individuals. There has been extraordinary exertion and progress from Asian nations towards the change of its strategies with a pace significantly quicker than the Western nations. The factor that blocks this advancement isn't simply the way of life yet it is the rulers and key players who swear off such an advancement. The point here is that it isn't culture however vote based system that sets the country's destiny (Kim Dae-jung, 1994) It isn't consistent with state that the Asian nations need helpful exercises completely. Such an observation about Asia is advertised everywhere throughout the world by western media and specialists and individuals here and there neglect to see the genuine picture behind the scene. A large portion of the total populace possess in Asia. The judgment of such a land secured by enormous populace from various roots, hues and statement of faith totally based on human rights even before understanding the genuine truth isn't at all equitable. For much elaboration of this point, as indicated by Sen Amartya (1994), each country and society bears a privilege of individual freedom for its kin. Each nation has an option to think and make plans to furnish its kin with essential human rights with no interruptions from the outcasts or facades. In spite of the fact that it is in some cases directly for a pariah to question on a serious lack of respect of human right by a state yet it not in the least just to continue pinpointing the others' missteps while completely disregarding its own off-base doings that persistently hamper the path to the accomplishment of a quiet worldwide town. The differentiation relating to customs and standards exists among Asian and Western nations yet as per Weil Robert (1994) the serious issue the present world countenances is the issue of setting double model for West and Asia. In the event that we consider the acts of United States itself, as professing to be the best advocator of harmony and human rights for everybody in this world, we would see that it has itself been dismissing the idea of human rights and been making and support the extreme disrupters of human rights. The models could be the Guatemalan military system, Tiananmen, Panama City, Tibet, Puerto Rico or more all steady refusal to comply with the worldwide universal norms for execution of world harmony and security. One could likewise represent the occasion when the United States itself dismissed and denied the World Court judgment to assume a job in the remaking of Nicaragua, the hour of police compulsion, the rate of Rodney King tormented on TV and the event of a pro gression of destroying conditions as the outcome of the occasion, the political fomentations in United States. A short rundown for the United States would need to incorporate Leonard Peltier, Puerto Rican occurrence, and the dark prey of cointelpro detained, killed, or compelled to oust, the instance of jail work and it has even been accounted for in China by the press that the US government has improved its current fares of merchandise produced by the detainees. US itself covers its demonstrations of negligence to human rights under the veil of world harmony controller. China is among those Asian nations that has been constantly reprimanded by the West, particularly United States for its supposed barbaric

Take Care with Album

Take Care with Album Take Care with Album Take Care with Album By Maeve Maddox A peruser laments the error and incorrect spelling of the word collection as ablum: †¦ frequently abused by DJs and music reporters which is extremely dismal! The word collection originates from Latin albus, white. In antiquated Rome, a collection was a clear tablet into which orders and other open issues were engraved. In the seventeenth century, German researchers kept signature books to which they gave the Latin expression collection amicorum. Later the term was applied to scrapbooks that contained keepsakes. In his 1755 word reference Samuel Johnson characterized collection as a book in which outsiders have for some time been familiar with embed signatures of commended individuals. Photo collections date from the 1850s. Record collections (33 1/3 rpm) went along in 1957. NOTE: See Jim Clintons record of prior record collections in his remark underneath. A Google scan for the incorrect spelling ablum yielded 773,000 hits. Not the entirety of the hits were inadvertent. For instance, Ablum is a Polish family name. Ablum is likewise the intentionally incorrectly spelled title of a music collection for kids recorded by a gathering called Duplex. Most are likely unintended: The most effective method to make your dynamic photograph slideshow and online photograph ablum and photograph exhibition Mercifully peruse our e-ablums Photograph Ablum Binders available to be purchased Here and there ablum is trailed by the right spelling, recommending that the first was a basic mistake. In this model, be that as it may, the incorrect spelling happens twice: †¦[I] never liked the ablum workmanship idea†¦ [I] have experienced the entirety of my melodies and found the ablum information Regardless of whether incorrect spellings of collection result from imprudent composing, assumed mind, or obliviousness, the outcome is the equivalent: a superfluous incorrect spelling. Cautious authors will need to investigate the word before hitting the send or distribute button. Need to improve your English in a short time a day? Get a membership and begin accepting our composing tips and activities every day! Continue learning! Peruse the Spelling class, check our mainstream posts, or pick a related post below:35 Synonyms for â€Å"Look†30 Baseball IdiomsGrammatical Case in English

The Elephant Parable, 2013 Edition - UGA Undergraduate Admissions

The Elephant Parable, 2013 Edition - UGA Undergraduate Admissions The Elephant Parable, 2013 Edition As the end of March approaches, First Year decisions will soon be available. Every year after these decisions, there are a wave of unhappy comments about specific decisions. For the past several years we have had a post about the importance of knowing everything about a situation before judging it. Below is a re-post of the Elephant Parable. Once upon a time, in a faraway land, there lived six blind men. Each of them was very wise. Each of them had gone to school and read lots of books in braille. They knew so much about so many things that people would often come from miles around to get their advice. They were happy to share whatever they knew with the people who asked them thoughtful questions. One day these six wise blind men went for a walk in the zoo. That day the zoo-keeper was worrying about all of her many troubles. The night before she had had an argument with her husband, and her children had been misbehaving all day long. She had so much on her mind that she forgot to lock the gate of the elephant cage as she was leaving it. Now, elephants are naturally very curious animals. They quickly tried to push the gate to the cage to see if it might open. To their great surprise, the gate swung freely on its hinge. Two of the more daring elephants walked over to the gate. They looked left and right, and then quietly tip-toed out of the cage. Just at that moment the six blind men walked by. One of them heard a twig snap, and went over to see what it was that was walking by. Hi there ! said the first blind man to the first elephant. Could you please tell us the way to the zoo restaurant? The elephant couldnt think of anything intelligent to say, so he sort of shifted his weight from left to right to left to right. The first blind man walked over to see if this big silent person needed any help. Then, with a big bump, he walked right into the side of the elephant. He put out his arms to either side, but all he could feel was the big body of the elephant. Boy, said the first blind man. I think I must have walked into a wall. The second blind man was becoming more and more curious about what was happening. He walked over to the front of the elephant and grabbed hold of the animals trunk. He quickly let go and shouted, This isnt a wall. This is a snake! We should step back in case its poisonous. The third man quickly decided to find out what was going on, and to tell his friends what they had walked into. He walked over to the back of the elephant and touched the animals tail. This is no wall, and this is no snake. You are both wrong once again. I know for sure that this is a rope. The fourth man sighed as he knew how stubborn his friends could be. The fourth blind man decided that someone should really get to the bottom of this thing. So he crouched down on all fours and felt around the elephants legs. (Luckily for the fourth man, this elephant was very tame and wouldnt think of stepping on a human being.) My dear friends, explained the fourth man. This is no wall and this is no snake. This is no rope either. What we have here, gentlemen, is four tree trunks. Thats it. Case closed. The fifth blind man was not so quick to jump to conclusions. He walked up to the front of the elephant and felt the animals two long tusks. It seems to me that this object is made up of two swords, said the fifth man. What I am holding is long and curved and sharp at the end. I am not sure what this could be, but maybe our sixth friend could help us. The sixth blind man scratched his head and thought and thought. He was the one who really was the wisest of all of them. He was the one who really knew what he knew, and knew what he didnt know. Just then the worried zoo-keeper walked by. Hi there ! How are you enjoying the zoo today ? she asked them all. The zoo is very nice, replied the sixth blind man. Perhaps you could help us figure out the answer to a question thats been puzzling us. Sure thing, said the zoo-keeper, as she firmly grabbed the elephants collar. My friends and I cant seem to figure out what this thing in front of us is. One of us thinks its a wall; one thinks its a snake; one thinks its a rope, and one thinks its four tree trunks. How can one thing seem so different to five different people? Well, said the zoo-keeper. You are all right. This elephant seems like something different to each one of you. And the only way to know what this thing really is, is to do exactly what you have done. Only by sharing what each of you knows can you possibly reach a true understanding. The six wise men had to agree with the wisdom of the zoo-keeper. The first five of them had been too quick to form an opinion without listening to what the others had to say. So they all went off to the zoo restaurant and had a really hearty lunch. When admissions is looking at an application, we are reviewing the whole applicant in the context of their situation. While someone might know or read one aspect of a student, they do not know the whole of an applicants life. You might see the number of AP courses taken by one student over another, but not know all of the classes taken or how we look at the overall rigor. You might see SAT/ACT scores that seem slightly lower than another student, but not know the individual subscores. You might see a student with less clubs, but not see the students family life, employment or other demands put on that person. When commenting on the blog or looking at other applicants, please keep in mind that you may know one thing about a student, but you do not know the whole of the person. We are looking at everything within a students file, seeing connections, understanding strengths and weaknesses, and trying to see the overall person. You might think that you know a situation because you know one aspect of an applicant, but you might just be holding an elephants tail and thinking its a rope.

Plastic Surgery And Its Effects - 880 Words

Plastic surgery has advanced drastically in the past few years. Before plastic surgery was an option, to correct a body part from injury, disease or an illness they had to just deal with their appearance. Today many people are getting plastic surgery to improve their appearance because they believe in their minds that something is wrong with them base on what our sociality standard are. I think it is an unnecessary surgery and many people put their health and well-being at risk. Some people even lose their lives because the toxins have leaked in their body, face lifts leaves some people deformed, and mentally handicap. The history of plastic surgery originated in the early 800 B.C; when surgeons in India reconstructed broken noses, for people who had taken off as a form of punishment. In World War I many plastic surgery techniques were developed in order to correct soldier’s disfigured facial injuries. (History of Plastic Surgery) In the beginning, breast argumentation first started to women with micromastia, which is, an underdevelopment of breast tissue due to a congenital disorder. In 2007 nearly twelve million cosmetic procedures were performed, the top five were breast argumentation, liposuction, nasal surgery, eyelid surgery and abdominoplasty. (Wikipedia) Our sociality has this image that everyone should look like a Barbie doll. That leads people to get cosmetic surgery to improve a body part that they believe is imperfect. In fact, there is not one flawless humanShow MoreRelatedThe Effects Of Plastic Surgery1389 Words   |  6 PagesPlastic surgery in today’s medical world Plastic surgery can be defined as the specialty in the medical field that involves the restoration, reconstruction, or alteration of the human body. Plastic surgery can be separated into two groups: reconstructive surgery and cosmetic surgery. The thesis of this essay is to examine these two types of surgery and to examine the effect that it has on today’s medical world, and what causes people to seek plastic surgery. Reconstructive surgery includes craniofacialRead MorePlastic Surgery And Its Effects867 Words   |  4 PagesPlastic surgery is known throughout the world as a way to improve one’s self-image, thereby gaining confidence and self-assurance. This surgical intervention can be safe, but it can also be immensely dangerous. Plastic surgery is defined as the process of reconstructing or repairing parts of the body, especially by the transfer or removal of tissue. This surgical phenomenon can be utilized for the treatment of an injury or cosmetic inhancements. For many reasons, plastic surgery can be categorizedRead MorePlastic Surgery And Its Effects Essay1664 Words   |  7 Pages Each year, the plastic surgery industry brings in $10.1 billion dollars in the United States alone (Goudreau). The surgery itself consists of two types: reconstructive surgery, which â€Å"replaces damaged tissue with healthy tissue from another area of the body† (Lee), and cosmetic surgery, which is the removal or addition of tissue in order to â€Å"make a person look younger or more attractive†(Gregg). Plastic surgery comes from the Greek word plastikos, which means to shape or to form (Gregg). DatingRead MoreSide Effects of Plastic Surgery1231 Words   |  5 PagesSide Effects of Plastic Surgery Plastic surgery, like most of medicine, was a work in progress for centuries. Now people are paying top dollar to modify their body, everything from their face to their stomach to even their buttocks. The question one must consider before making a decision to change physically is, are the side effects worth it? Under going plastic surgery can open-doors for bacterial or viral infections, allergic reactions from medications to result in unwanted scars, irreversibleRead MoreEffects Of Technology On Plastic Surgery1281 Words   |  6 Pages The Effects of Technology on Plastic Surgery Ludwig Wittgenstein ,a british philosopher,once said, â€Å"The human body is the best picture of the human soul.† Though this may be untrue, or widely disagreed with, it shows that people are judged by their appearance. But what if someone is born unattractive, should they stay that way for their entire life? If there is a cure to disfigurement, does that mean people should ignore it just because it’s frowned upon? According to the world book encyclopediaRead MoreThe Personal Effects Of Plastic Surgery1210 Words   |  5 PagesThe Personal Effects of Plastic Surgery Plastic surgery dates back to somewhere around 2000 B.C. and has only advanced since that time. Today people all over the world get these procedures done for many reasons. Some reasoning behind individuals getting plastic surgery is to fix a birth defect, deformability, or for cosmetic purposes. In today’s society, getting plastic surgery for cosmetics purposes is very popular but with that comes many negative comments or thoughts towards that person gettingRead MorePlastic Surgery And Its Effects On Society1363 Words   |  6 PagesAs of recent plastic surgery has become extremely popular, so popular to the point that it has gotten out of control. Although it has been around for many years, the high standards of beauty in today’s society has recently led both women and men to resolve their so-called imperfections with plastic surgery, making plastic surgery the new norm. Sadly, in this day and age all you see when turning on the TV, flipping through a magazine, or sim ply going on social media, is models creating an ideal imageRead MoreThe Emotional Effects Of Plastic Surgery1016 Words   |  5 PagesThe debate of the emotional impacts of plastic surgery and how it impacts patients and doctors has been in recent debates. Specifically, how these emotional effects influence the mental health of the individuals involved. Stephanie Dubick’s â€Å"When You Have Body Dysmorphia, Coping Through Plastic Surgery Can Be a Nightmare† and David Castle’s â€Å"Body dysmorphic disorder and cosmetic surgery: are surgeons too quick to nip and tuck?† both agree that plastic surgery could lead to an onset of body dysmorphicRead MorePlastic Surgery And Its Effects On Society844 Words   |  4 PagesReal-Life Photoshop Plastic Surgery is defined as the process of reconstructing or repairing parts of the body, either in the treatment for injury or cosmetic reason. Just like any other topic, plastic surgery has both negative and positive attributes. Depending on the opinion, there may be more of one than that of the other, but in the case of this paper there are more negative. Plastic surgery has been deemed acceptable by countless celebrities and television shows, and has left a huge not soRead MorePlastic Surgery And Its Effect On Society1995 Words   |  8 Pagesdoing plastic surgery. With the strong development of medical equipment and technology, there is no doubt that a person could easily get access to information about plastic surgery and eventually go under the knife in the future. But the most important question for this controversial issue is â€Å"Will plastic surgery promote or destroy beauty?† which could be a challenge to answer for many people. However, by discussing two aspe cts of the problem, the benefits and drawbacks of plastic surgery, this

Speed Race Benelli and QJ Compete in the International Motorbike Arena - Free Essay Example

Sample details Pages: 1 Words: 325 Downloads: 1 Date added: 2019/10/10 Did you like this example? What are the fundamental cultural differences that may impede success after the acquisition? The acquisition will result in the Russian company being dismantled, and the machinery that they own will be transferred to the United Kingdom, and they will not only lose the brand but also the job that they have now. Education is the fundamental cultural difference that might interfere with the success of an organization or a person after the acquisition. There is a difference that lies in between an employer who equates the employees with the success and their credentials. There is a difference between an employee who has college skills and one that has the practical knowledge and experiences.   There is the cultural difference which is the personal background of a person. The place where a person lives will determine a lot the cultural differences in the workplace and the relationship that will be built in between the other colleagues. This, for instance, comes in when communicating, language barriers or the manner in which the business is being conducted. Don’t waste time! Our writers will create an original "Speed Race Benelli and QJ Compete in the International Motorbike Arena" essay for you Create order What are the key problems related to cultural differences and which integration approach should the company follow to overcome these challenges? Various challenges may arise due to cultural differences. For one, there is confrontation vs. consensus building. A person is likely to be affected by their background when it comes to the styles of communicating. A person is being confronted by their background.   There is the problem of religion and the workplace.   Religion is a major issue that can come and become an issue in the workplace. People have a different kind of worship, and this might be a risk for there are those people that dislike or are against certain other religions.   For the leader to solve all the cultural barriers then they must be in a position to learn their clients culture, promote appreciation of cultural differences and lastly they should be open when it comes to trying new things.

Facebook Has Become Very Boring Free Essays

Facebook has become very boring with all this cooking and slavery stuff. I believe feminism goes beyond who cooks at home and who doesn’t. There are more pressing issues at hand to be dealt with regarding feminism but as things stand now, it seems most of us have misplaced priorities. We will write a custom essay sample on Facebook Has Become Very Boring or any similar topic only for you Order Now There are women who are being oppressed and harassed in their workplaces, at school and even in their places of worship. These people are the ones who need voices in higher places to speak up for them. Uncles are raping cousins, fathers are sleeping with their daughters and husbands are sexually abusing their wives, these are the issues that need redress. These issues demand voices in the higher echelons of power to stand up for them. Brides are trapped in violent marriages they dare not come out to speak about or against. Over 600,000 girls are trafficked over the Atlantic every year and used as escorts in Spain, Mexico, China and all over the world; these ones need voices, voices in higher places to represent and fight for them. Female genital mutilation is still ongoing in our backyard. Girls are being given into early marriages, some are being used to atone for the sins of their fathers. No one is really talking about these things. The voice of the female child is stifling gradually and those in the position to speak up for them are rather wasting their breath on debates on who must cook or not, while we watch all these evils befall the innocent girl child who never asked her parents to meet and mate â€Å"under one coconut tree.† Women are scared to speak up and defend themselves. Your boss at work can touch you indiscriminately because he feels he gave you the job, your lecturer can decide to fail you because you refused his sexual advances, your pastor can touch your breast because you went to him to pray for you†¦and in all these, we still do not have a voice to speak. The girl child finds it difficult to trust anyone. There is a glass ceiling above competent and qualified women they cannot go past at the workplace. And it gets very irritating when you come online and the core issues are sidelined and peripheral stuff are rather discussed on national platforms. Big voices who must be speaking for these largely marginalized ones are talking about cooking being slavery or not. It is funny feminism has been belittled into â€Å"who becomes the head of the family?† and not â€Å"let’s help the girl child to excel in all spheres and overcome all her fears†. Feminism is not about calling men names, slamming your fellow females and cussing those who disagree with you. Neither is it about arguing with people who try to perforate holes in everything someone who stands for the movement says even when they are right. We must learn to agree and disagree on issues intelligently. I am not really enthused with all this recent talk because it seems that is what we do these days. We go with the tide. Today, kitchen stool comes and we all talk about it and leave it there. Nobody moves further to check what really is happening in our schools and how we can help. Now it is cooking being slavery. It will also pass and we’ll troll one another on the next bandwagon How to cite Facebook Has Become Very Boring, Papers

International Marketing Strategy Promotion Strategy

Question: Discuss about theInternational Marketing Strategyfor Promotion Strategy. Answer: Introduction Businesses with large target markets with well-defined market segment are bound to select an appropriate promotion strategy for their business. Promotion has been one major element of the marketing mix where it incorporates one or more communication that involves the consumer. In the business environment, evolution occurs faster when there is a high competition for resources. As such, a business is expected to select the best promotion strategy that will market their products more effectively and gain a high rate of sale in the market. The below are some of the promotion strategies that can be used in a business. Advertising Advertisement can be an effective way of communicating with the customers. Advertisement can be effective and reliable if used in the most appropriate channels. Considering the rapid development of technology, and the use of digital devices, advertisement can be done online and is bound to reach millions of people using the online platforms. One can as well use the media, radio and televisions to air the advertisement to reach customers around the target market. Advertising can also be done by branding buildings and vehicles with the images of your products, its brand or the colors representing your business (Shrimp et al., 2013). These are bound to reach as many people who will be passing by the branded buildings or where the vehicle carrying your brand will be passing. Before using it as a media, the business management should evaluate its effectiveness and consider whether it will be the most cost-effective way of achieving the objectives of the business. While engaging in a campa ign, there is a necessity to consider the timing of the campaign. It is good to know exactly when the target customers will be most receptive of the ad and plan well in advance. It is important as most of the advertisement media are always booked months before the advert is displayed (Oliver, 2010). Public Relations Public relations can be used as a promotional strategy for a business whether when cleaning up a tarnished image of when launching a campaign. It is a strategy that most people believe to be carefully considered and created thoroughly to communicate the desired message to the desired people and in the right manner and at the right time. In this strategy, it is critical to work on proper research that will assist you to achieve the goals that the business has set in place. PR entails activities either online or offline that are designed to improve the communications and build the relationship with the target clients that matters in a business (Dole et al., 2008). When integrated, PR can accelerate the content marketing success in many ways. Just to mention, it can a medical database that needs to start with the business publications and other publications that are relevant I desired vertical markets. While engaging in PR, there is a need to pitch ideas that are relevant to the media c ontacts, where you need to seek opportunities for customized pitches after completion of editorial calendar list and the media database. In these, the strategy will be influencing the successful content marketing (Lamb et al, 2011). Sales Promotion It is one of the aspects of promotional mix. There are three strategies under sales promotion that makes it a better promotion strategy in marketing. There is a push promotional strategy in this section that used the sales force of a company to create a consumer demand for the product. It involves the art of convincing the trade channel members to enhance the marketing of the product through the distribution media. The other is the pull strategy that tries to get the consumers to demand the product from the manufacture via a marketing channel. The company focuses the marketing communication efforts on the clients hoping that it will stimulate the interest and demand of the particular product at the level of the consumer. It is a sales promotion strategy that needs one to spend more time on the advertisement and consumer promotion so as to establish a consumer demand for the brand. The third strategy in this section is the combination of the push and pulls strategy. In this, there is both the enhancement of the sales by the manufacture and the clients will also be developing demand for the market. As such the sales promotion strategy will be effective and most reliable (Paley, 2006). Interactive Marketing Interactive marketing is where the customers will be expressing their preferences that will drive the marketers to produce much more relevant marketing information. It is a strategy that forms a two way communication between the merchant and the client. The promotion of a product in such a scenario develops to a dynamic process favoring the customers rather than being their leaders (Plummer Advertising Research Foundation, 2007). The marketing can take various forms as search engine marketing that appears to be most common. Users can type their questions on the search engine and they are given responses based on their search terms. Another interactive promotion strategy is the use of the business website. In the website, there are many opportunities for the businesses to engage with their clients. Promoting the business in an interactive manner has come along with advantages over the traditional marketing and the best example is that they are cost effective and time saving (Ferrell and Michael, 2014). When using the promotional strategies, it is best to consider their timing and the intended customers to identify one that will best suit the business. When these strategies are effectively employees, the business definitely counts success. Bibliographies Dole, Isobel, and Robin Lowe. 2008.International marketing strategy: analysis, development and implementation. London: Cengage Learning. https://books.google.co.ke/books?id=BqcFvs0ep1ECprintsec=frontcoverdq=International+marketing+strategy:+analysis,+development+and+implementation.hl=ensa=Xredir_esc=y#v=onepageq=International%20marketing%20strategy%3A%20analysis%2C%20development%20and%20implementation.f=false Ferrell, O. C., and Michael D. Hartline. 2014.Marketing strategy: text and cases. Mason, OH: South-Western/Cengage Learning. https://books.google.co.ke/books?id=73lvLDCNeIcCprintsec=frontcoverdq=International+marketing+strategy:+analysis,+development+and+implementation.hl=ensa=Xredir_esc=y#v=onepageq=International%20marketing%20strategy%3A%20analysis%2C%20development%20and%20implementation.f=false Lamb, Charles W., Joseph F. Hair, and Carl D. McDaniel. 2011.Essentials of marketing. Mason, Ohio: South-Western. https://books.google.co.ke/books?id=QpCvQfnPpNwCprintsec=frontcoverdq=Essentials+of+marketinghl=ensa=Xredir_esc=y#v=onepageq=Essentials%20of%20marketingf=false Oliver, Sandra. 2010.Public relations strategy. London: Kogan Page/CIPR. https://www.123library.org/book_details/?id=98917 Paley, Norton. 2006.The manager's guide to competitive marketing strategies. London: Thorogood. https://books.google.co.ke/books?id=KpLtp4puJUsCprintsec=frontcoverdq=The+manager%27s+guide+to+competitive+marketing+strategieshl=ensa=Xredir_esc=y#v=onepageq=The%20manager's%20guide%20to%20competitive%20marketing%20strategiesf=false Plummer, J. T., Advertising Research Foundation. (2007).The online advertising playbook: Proven strategies and tested tactics from the Advertising Research Foundation. Hoboken, N.J: John Wiley Sons. https://books.google.co.ke/books?id=x8zjTq2vWesCprintsec=frontcoverdq=The+online+advertising+playbook:+Proven+strategies+and+tested+tactics+from+the+Advertising+Research+Foundationhl=ensa=Xredir_esc=y#v=onepageq=The%20online%20advertising%20playbook%3A%20Proven%20strategies%20and%20tested%20tactics%20from%20the%20Advertising%20Research%20Foundationf=false Shrimp, Terence A., and J. Craig Andrews. 2013.Advertising, promotion, and other aspects of integrated marketing communications. Mason, Ohio: South-Western Cengage Learning. https://books.google.co.ke/books?id=gWfVlJAp31wCprintsec=frontcoverdq=Advertising,+promotion,+and+other+aspects+of+integrated+marketing+communications.hl=ensa=Xredir_esc=y#v=onepageq=Advertising%2C%20promotion%2C%20and%20other%20aspects%20of%20integrated%20marketing%20communications.f=false